Aspiring Business creator: Have You Considered Your Legitimacy Before Creating Your Service?
Well, what? "Legitimacy" isn't a bad word.
This ties into the exploration of the concept of imposture and the imposter syndrome…
You’re offered Master Classes (yes, two words ;)), discussion groups, and a whole range of options to give you full XXL value.
They explain how to create an offer and how to get started from scratch.
It’s engaging, inspiring, invigorating, stimulating, and all that jazz, so much so that you end up writing a LinkedIn post saying how great it was.
But what did they really tell you? That you need to find a field, and once you've found a field, you need to identify a target audience with a specific problem.
Let me polish all that up a bit. And let’s take an intentionally exaggerated example.
Basically, "the niche" is key. You have to find it—it’s all that matters. Let’s dig deeper…
The why? Oh no, that’s for another masterclass…
It’s a step-by-step process. Let’s go… (a nearly real example).
The field: wellness.
Their goal: weight loss.
For whom: people over 50.
In what situation: recently divorced and wanting to lose 10 kilos quickly to feel attractive again.
Okay, fine.
But if you’re not a nutritionist or a sports doctor, how can you deeply understand what you’re doing, what you’re offering, and its effects?
I mean, as a new fitness coach, do you have a health questionnaire before starting a coaching program? Do you require a medical certificate? Can you evaluate the health/ability ratio of your client, etc.?
Yes, just like the health check-ups kids need before going back to school.
Before jumping into it and signing up for a masterclass, include in your thought process an honest and objective assessment of your skills, your gaps, the nature and quality of the service you could provide, and the type of risks you might expose your potential client to.
It’s the bare minimum.
Yes, I know, all the posts aimed at go-getter entrepreneurs tell you to act first and think later.
But does that serve their narrative and their offers, or does it help you build something useful for others?
...And of quality.
Transition, yes, but not to do just anything, any way you want, right?
This isn’t something to think about during the masterclass—it’s something to consider beforehand.
