Is Your Brain Respected by Social Networks and Their Players? Your Free Will Against "Posts"
We are surrounded by people who mean well, and in this context, the notion of respect seems to be quite central. Let me share my analysis, which points to a rather incredible inconsistency.
This article was inspired by Sylvain Tillon’s subtle and thought-provoking LinkedIn post, “Quotation: An Impoverishment of the Mind?” (https://www.linkedin.com/pulse/la-citation-un-appauvrissement-de-lesprit-sylvain-tillon-lapre/?trackingId=hx41GBsxRNiSjMNVnYSS2Q%3D%3D).
First, I’ll revisit a comment I made on that post while resharing his article. In the second part, I expand on some ideas that have come to me since then. After all, when I analyze my own usage, emotions, and the way utterly irrelevant content grabs my attention—despite my awareness, knowledge of the mechanisms, and critical mind—I question things. And I assume you do too, even if you haven’t analyzed everything in detail.
Here’s a mix of my reflections on the question of respect:
Part Two: Reflections on Respect
Do marketing and social networks governed by algorithms respect your brain? In general, no, but we already knew that. I won’t demonstrate it here, and if you’re unfamiliar with it, you can find plenty of sources on the topic.
Neuroscientists have observed that prolonged and repeated exposure to content specially designed to capture attention can alter neural connections. The Brain Health Center has notably emphasized that algorithmic personalization and constant notifications shape how the brain processes information, affecting our relationships and perception of the real world. Isn’t that lovely?
Let’s consider this on an individual level now. Indeed, for each individual, it is a choice to decide whether to respect you or not, to offer certain forms of content, and the information on how to manipulate the brain is openly available, with step-by-step action plans easily accessible on all social media. Numerous posts explain how to grab your attention, create catchy titles, make viral posts, increase followers, and convert them to boost revenue.
Do content creators (from neuropsychologists to beauty influencers) who make this choice genuinely consider what will truly appeal to you? Certainly.
The real question is whether the word "appeal" has the same meaning and objectives for each group. Do they consider whether the content they post, like, and repost respects their audience in terms of form, frequency, and fundamental interest?
In the style of Socrates' Three Sieves—a playful nod to Sylvain’s post—this text is often falsely attributed to Socrates, and after extensive research, I found no evidence of such a writing.
You may feel respected, but is this feeling legitimate?
As a marketer, designer, psychologist, or coach, the author’s real question would be whether it will be useful, contribute meaningfully, and meet a need that won’t have negative consequences or create collateral damage. If it does, and we imagine it’s our duty to anticipate this, it should be highlighted! Ideally, that is. Attentive people will notice and make their choices.
When you look at your feed, posts that attract you like magnets with catchy titles, quotes, photos, or bright-colored infographics erode your free will.
I’m only discussing the "help relationship" posts here because it epitomizes the inconsistency between posture, services, and reality—not those posts offering business development advice, although we could delve into that small circus as well.
You are not respected, because beyond the issues of content accuracy or interest, you aren’t really allowed to decide if it’s a topic you care about or not, if you want to spend time on it for any reason. It’s imposed on you by its form as it appears before your eyes, like an auto-playing video. It takes a lot of resources to control your attention, to simply look at the title and a few words to assess its potential interest, at least for me.
It’s surprising that so many are here to sell their B2B services without respecting their clients or their time. And when we think about the concept of hosting a live stream to request your email address for more direct communication, we remain within the same principle.
On the network, it goes further: it’s not just about a lack of respect—it’s about hacking your brain. Many behaviors bypass reason and are mainly emotional, instinctive, and biased.
But if anyone were to wonder, does someone hacking your brain really respect you? Everyone will answer based on their perspective, but my view is clear: No, it’s an intrusion, an imposition.
Your time is precious, and furthermore, the content you consume has a crucial impact as it influences your development, the evolution of your ideas, your multiple intelligences, your knowledge, but can also instill beliefs, promote habits, and so on. Above all, as we saw earlier, it affects your brain on a higher level: neural connections, information processing, relationships with others, and perceptions. It’s therefore essential to question the nature of content, its source, and the duration of exposure. I’m talking about critical thinking and regulation here.
Think about it—would you have viewed that infographic, skimmed through that multi-page PDF, read that post, clicked on "...more" …………… without the image? Or, in the case of those wanting to showcase themselves, would you have read it without the desire to have a nice comment to increase your own visibility?
After a few discussions, everyone has their own excuse, but it doesn’t mask any reality: I wanted to relax, I had five minutes, I’m doing social observation, the author was attractive, etc.
Now, let’s dig to discover the most bewildering inconsistency.
Setting aside the question of whether the ideas/arguments in the post are nonsense—after all, with the best intentions, nonsense can be spread, and sometimes that’s the goal.
You’ve reached the most "eye-opening" part of this not-so-silly opinion piece.
To follow the thread of irony, I believe the most amusing part is that, by virtue of their roles as psychologists, coaches, or "personal development experts," they are perceived, a priori, as respectful, attentive, empathetic, and compassionate. However, these concepts are clearly compartmentalized and contextually variable.
So… when, regardless of their personal goals—which don’t have to be considered—they consciously use these techniques and post or repost about five times a day, we can only conclude that these previously mentioned concepts are secondary, as are the ideas.
Meaning becomes form, quantity, and, due to accumulated frequency, mere fluff.
Whether deliberately or due to a profound lack of empathy for their audience, they do not respect you. This isn’t a hypothesis—it’s a fact.
Their professional goals outweigh your well-being. And yet, your well-being is supposedly, a priori, their mission in life.
Do social networks and algorithms kill thought? Are they a place where it can be expressed and debated? Don’t steal this title, thanks. The article is coming soon. It’s a topic worth debating, tied to the idea that AI will externalize minds, another blog post I recommend if you enjoyed this one.
Part One: My Initial Comment on Using "Quotations."
Yes! But isn’t it even more astounding to find books, sold in millions, on personal development topics, that distort scientific studies to fit their narrative, or others that alter history to support arguments that would otherwise be unsustainable? When critical thinking is absent, persuasion thrives.
And this passes unnoticed by publishers. The publisher is not a guarantee of information verification when everyone is entitled to their thoughts—at least, up to a certain point. Returning to quotations and the initial lines of the post, it’s always the same principle: you either play the algorithm’s game and follow the rules of people’s attention spans on networks, what they prefer, catchy titles, colorful images, quotes, or worse, infographics (I wrote an article citing research showing this does not foster conceptual thinking), or you do as you please.
If everyone is content to do what’s necessary on a network, it creates a mind farm that perpetuates foolishness, as everything is reposted, self-congratulations are abundant, and few accept open-minded idea debates. The effect is similar to a rumor: foolishness is continuously re-packaged, served again, amplified, or worsened. Who you are and what you do does not address everyone. And that’s just fine.
Yes, I can write an 8-page A4 article in 2024. And publish it that way—but not here. And I enjoy seeing, when I check Google Analytics for page views and time spent on the page, that more people than I thought take the time to read it.
Let’s think and produce more debatable ideas, and let’s enrich each other to move toward something more engaging.
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